Lakeside CNC Group, Inc.

Website for CNC repair company
 

Lakeside CNC Group, Inc. is a CNC repair facil­i­ty of Bensenville, Illi­nois. The com­pa­ny repairs and sells FANUC equip­ment along with oth­er major CNC man­u­fac­tur­ers.

This web­site rep­re­sents the first stage of the large project, which includes imple­men­ta­tion of inven­to­ry man­age­ment sys­tem and mul­ti-chan­nel sales process deliv­ered by famous Chan­nelAd­vi­sor to pop­u­late company’s list­ings across mul­ti­ple mar­ket­places such as eBay and Ama­zon at the same time.

Achieved a Click Through Rate of 0.09% gen­er­at­ing a num­ber of new sales 
 

Challenge

To replace the old web­site in par­al­lel with work­ing on the imple­men­ta­tion of the inven­to­ry man­age­ment soft­ware.

Solution

A Word­Press-based web­site with many addi­tion­al ser­vices:

  • imple­men­ta­tion of the call track­ing ser­vice pro­vid­ed by Call­Track­ing­Met­rics,
  • imple­men­ta­tion of a new inven­to­ry man­age­ment sys­tem (SIMMS by KCSI Soft­ware),
  • con­nect­ing bar­code scan­ners and devel­op­ing con­ve­nient label­ing sys­tem,
  • design of the eBay store­front and list­ing frame accord­ing to the lat­est eBay require­ments,
  • on-site train­ing for employ­ees,
  • hun­dreds of pro­duct images for company’s parts cat­a­log (and count­ing),
  • devel­op­ment of new busi­ness process­es accord­ing to the new IT infra­struc­ture,
  • live chat.

Results

The first stage has been com­plet­ed with the great results. More than 10% con­ver­sion rate, easy to use lead man­age­ment, many new cus­tomers. Old cus­tomers are tend­ing to use the new website’s tools like Tawk chat and, espe­cial­ly, the con­tact forms to reach the com­pa­ny. 

8.4% CTR

20% less CPA

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